“The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning. The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness… The shokunin has a social obligation to work his/her best for the general welfare of the people. This obligation is both spiritual and material, in that no matter what it is, the shokunin’s responsibility is to fulfill the requirement.”
— Toshio Odate
Jōhatsu is Shokunin
This is exactly what Jōhatsu is all about, craft and purpose, a minimalist design but a maximal meaning.
With every purchase, 15% of proceeds go directly to mental health resources.
Crafted from 100% organic cotton (240 GSM), this vintage black tee offers a regular, unisex fit and features a small hand screen-printed artwork in white using eco-friendly, water-based ink.
numbered and limited to 50 pieces.
Pre-order opens January 20th…
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